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The 22 Immutable Laws of Branding, Hörbuch, Dig...
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Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging. How to define your category...even if you're not first to market. How overbranding equals underwhelming. Why good old-fashioned publicity may be the missing link in the brand-building process. Why giving your brand the right name is perhaps more important than the brand itself. And perhaps most important of all: How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. 1. Language: English. Narrator: Al Ries, Laura Ries. Audio sample: http://samples.audible.de/bk/harp/000570/bk_harp_000570_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.09.2020
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The 22 Immutable Laws of Marketing, Hörbuch, Di...
9,95 € *
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The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field. 1. Language: English. Narrator: Al Ries, Jack Trout. Audio sample: http://samples.audible.de/bk/harp/000070/bk_harp_000070_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.09.2020
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The 22 Immutable Laws of Branding
11,99 € *
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The 22 Immutable Laws of Branding ab 11.99 € als epub eBook: How to Build a Product or Service into a World-Class Brand. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 23.09.2020
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The 11 Immutable Laws of Internet Branding, Hör...
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The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interactivity is the single most important ingredient of any Internet site. The kiss of death for an Internet brand is a common name. Being second in a category is tantamount to being nowhere. You have to be fast. You have to be first. You have to be focused. Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to: Build a brand that will dominate a category over an extended period of time. Find a proper name (instead of a common one) for your Web site. Take your brand into the global marketplace. Avoid the biggest mistake in Internet branding: the belief that you can do everything. Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice. 1. Language: English. Narrator: Al Ries, Laura Ries. Audio sample: http://samples.audible.de/bk/harp/001078/bk_harp_001078_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.09.2020
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Akka in Action , Hörbuch, Digital, 1, 735min
9,95 € *
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Akka in Action is a comprehensive tutorial on building message-oriented systems using Akka. The audiobook takes a hands-on approach, where each new concept is followed by an example that shows you how it works, how to implement the code, and how to (unit) test it.  Akka makes it relatively easy to build applications in the cloud or on devices with many cores that efficiently use the full capacity of the computing power available. It's a toolkit that provides an actor programming model, a runtime, and required support tools for building scalable applications.  Akka in Action shows you how to build message-oriented systems with Akka. This comprehensive, hands-on tutorial introduces each concept with a working example. You'll start with the big picture of how Akka works and then quickly build and deploy a fully functional REST service out of actors. You'll explore test-driven development and deploying and scaling fault-tolerant systems. After mastering the basics, you'll discover how to model immutable messages, implement domain models, and apply techniques like event sourcing and CQRS. You'll also find a tutorial on building streaming applications using akka-stream and akka-http. Finally, you'll get practical advice on how to customize and extend your Akka system.  What's inside:Getting concurrency right Testing and performance tuning Clustered and cloud-based applications Covers Akka version 2.4  This audiobook assumes you're comfortable with Java and Scala. No prior experience with Akka required.  A software craftsman and architect, Raymond Roestenburg is an Akka committer. Rob Bakker specializes in concurrent back-end systems and systems integration. Rob Williams has more than 20 years of product-development experience.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio./ 1. Language: English. Narrator: Mark Thomas. Audio sample: http://samples.audible.de/bk/acx0/134616/bk_acx0_134616_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 23.09.2020
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The 22 Immutable Laws of Branding
11,99 € *
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The 22 Immutable Laws of Branding ab 11.99 EURO How to Build a Product or Service into a World-Class Brand

Anbieter: ebook.de
Stand: 23.09.2020
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22 Immutable Laws of Branding, The
27,90 CHF *
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Anbieter: Orell Fuessli CH
Stand: 23.09.2020
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Cultures of the Jews: A New History
54,90 CHF *
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WITH MORE THAN 100 BLACK-AND-WHITE ILLUSTRATIONS THROUGHOUT Who are 'the Jews'? Scattered over much of the world throughout most of their three-thousand-year-old history, are they one people or many? How do they resemble and how do they differ from Jews in other places and times? What have their relationships been to the cultures of their neighbors? To address these and similar questions, twenty-three of the finest scholars of our day-archaeologists, cultural historians, literary critics, art historians , folklorists, and historians of relation, all affiliated with major academic institutions in the United States, Israel, and France-have contributed their insight to Cultures of the Jews. The premise of their endeavor is that although Jews have always had their own autonomous traditions, Jewish identity cannot be considered immutable, the fixed product of either ancient ethnic or religious origins. Rather, it has shifted and assumed new forms in response to the cultural environment in which the Jews have lived. Building their essays on specific cultural artifacts-a poem, a letter, a traveler's account, a physical object of everyday or ritual use-that were made in the period and locale they study, the contributors describe the cultural interactions among different Jews-from rabbis and scholars to non-elite groups, including women-as well as between Jews and the surrounding non-Jewish world. Part One, 'Mediterranean Origins,' describes the concept of the 'People' or 'Nation' of Israel that emerges in the Hebrew Bible and the culture of the Israelites in relation to that of the Canaanite groups. It goes on to discuss Jewish cultures in the Greco-Roman world, Palestine during the Byzantine period, Babylonia, and Arabia during the formative years of Islam. Part Two, 'Diversities of Diaspora,' illuminates Judeo-Arabic culture in the Golden Age of Islam, Sephardic culture as it bloomed first if the Iberian Peninsula and later in Amsterdam, the Jewish-Christian symbiosis in Ashkenazic Europe and in the Polish-Lithuanian Commonwealth, the culture of the Italian Jews of the Renaissance period, and the many strands of folklore, magic, and material culture that run through diaspora Jewish history. Part Three, 'Modern Encounters,' examines communities, ways of life, and both high and fold culture in Western, Central, and Eastern Europe, the Ladino Diaspora, North Africa and the Middle East, Ethiopia, Zionist Palestine and the State of Israel, and, finally, the United States. Cultures of the Jews is a landmark, representing the fruits of the present generation of scholars in Jewish studies and offering a new foundation upon which all future research into Jewish history will be based. Its unprecedented interdisciplinary approach will resonate widely among general readers and the scholarly community, both Jewish and non-Jewish, and it will change the terms of the never-ending debate over what constitutes Jewish identity.

Anbieter: Orell Fuessli CH
Stand: 23.09.2020
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Cultures of the Jews
38,90 CHF *
ggf. zzgl. Versand

WITH MORE THAN 100 BLACK-AND-WHITE ILLUSTRATIONS THROUGHOUT Who are 'the Jews'? Scattered over much of the world throughout most of their three-thousand-year-old history, are they one people or many? How do they resemble and how do they differ from Jews in other places and times? What have their relationships been to the cultures of their neighbors? To address these and similar questions, twenty-three of the finest scholars of our day-archaeologists, cultural historians, literary critics, art historians , folklorists, and historians of relation, all affiliated with major academic institutions in the United States, Israel, and France-have contributed their insight to Cultures of the Jews. The premise of their endeavor is that although Jews have always had their own autonomous traditions, Jewish identity cannot be considered immutable, the fixed product of either ancient ethnic or religious origins. Rather, it has shifted and assumed new forms in response to the cultural environment in which the Jews have lived. Building their essays on specific cultural artifacts-a poem, a letter, a traveler's account, a physical object of everyday or ritual use-that were made in the period and locale they study, the contributors describe the cultural interactions among different Jews-from rabbis and scholars to non-elite groups, including women-as well as between Jews and the surrounding non-Jewish world. Part One, 'Mediterranean Origins,' describes the concept of the 'People' or 'Nation' of Israel that emerges in the Hebrew Bible and the culture of the Israelites in relation to that of the Canaanite groups. It goes on to discuss Jewish cultures in the Greco-Roman world, Palestine during the Byzantine period, Babylonia, and Arabia during the formative years of Islam. Part Two, 'Diversities of Diaspora,' illuminates Judeo-Arabic culture in the Golden Age of Islam, Sephardic culture as it bloomed first if the Iberian Peninsula and later in Amsterdam, the Jewish-Christian symbiosis in Ashkenazic Europe and in the Polish-Lithuanian Commonwealth, the culture of the Italian Jews of the Renaissance period, and the many strands of folklore, magic, and material culture that run through diaspora Jewish history. Part Three, 'Modern Encounters,' examines communities, ways of life, and both high and fold culture in Western, Central, and Eastern Europe, the Ladino Diaspora, North Africa and the Middle East, Ethiopia, Zionist Palestine and the State of Israel, and, finally, the United States. Cultures of the Jews is a landmark, representing the fruits of the present generation of scholars in Jewish studies and offering a new foundation upon which all future research into Jewish history will be based. Its unprecedented interdisciplinary approach will resonate widely among general readers and the scholarly community, both Jewish and non-Jewish, and it will change the terms of the never-ending debate over what constitutes Jewish identity.

Anbieter: Orell Fuessli CH
Stand: 23.09.2020
Zum Angebot